Our Story
Empowering Everyday People to Achieve Lasting Financial Freedom
Synouvo Financial was born from a simple but powerful belief: that financial clarity and independence should be accessible to everyone—not just the wealthy. Originally founded in 2010 as Louis Financial Group, we rebranded in 2024 with a bold new identity and an even bolder mission.
From our humble beginnings, we’ve been committed to helping individuals, families, and business owners build lasting financial success through holistic planning, disciplined investment strategies, integrated tax solutions, and personalized, proactive service.
Our transformation into Synouvo Financial marked more than a name change—it was a renewed commitment to guiding our clients at every stage of life. Whether you’re laying a foundation or planning for legacy, we’re here to help you pursue financial freedom with confidence, purpose, and clarity.
Let’s build your financial future—together
The Why Behind Synouvo
Guiding Everyday People Toward Lifelong Financial Confidence
Serge Louis, born in Haiti and raised in Miami, began his financial career with a vision to serve people from all walks of life. His experience at a major financial firm revealed a troubling trend: the financial industry often prioritized product sales over personalized advice. Many people—especially those without generational wealth—were being left behind.
I started Synouvo for the people no one was talking to—the working moms, side hustlers, first-time investors—because financial freedom shouldn’t be a luxury.
Serge Louis
Determined to change that, Serge launched what is now Synouvo Financial: a modern advisory firm focused on education, transparency, and partnership. Central to that commitment is the Synouvo Pathway™, our signature financial planning framework designed to bring clarity and confidence to your financial journey.
Our Planning Philosophy
Most people don’t need fancy strategies—they just need someone to meet them where they are and walk the journey with them.
Serge Louis
Whether you’re just getting started or looking to build a legacy, the Synouvo Pathway™ meets you where you are—and helps you move forward with purpose.
Foundation
Start strong. Get organized. Feel in control.
Managing Your Money
Key Focus Areas:
Direction
Grow what you’ve got. Explore new possibilities.
Pursuing Meaningful Goals
Key Focus Areas:
Stability
Lock it in. Guard what you’ve built.
Building Financial Confidence
Key Focus Areas:
Freedom
Live with Purpose. Create Your Legacy.
Living in Fulfillment
Key Focus Areas:
Why Synouvo
We go beyond traditional financial advice. We become your partner through every season of life—guiding, supporting, and walking beside you with clarity and care. Synouvo Pathway™ isn’t just a plan—it’s a purpose-driven roadmap, rooted in your values, not just your net worth.
Fiduciary Commitment
Your best interest, always.
We act with full transparency and care, giving you objective advice that’s aligned with your goals—not hidden agendas.
Values-Driven
Your money should match your meaning.
We believe financial planning should reflect your life, your story, and what truly matters—family, freedom, faith, or legacy.
Personalized Service
Your life is unique—your plan should be too.
We take the time to learn your goals, values, and vision—and build around that.
Transparent Fees
No surprises. Just straight talk.
You’ll always know what you’re paying and why. Simple, clear pricing built on trust and respect.
Our Future
We’re not just building financial plans—we’re building better futures.
We combine smart technology with deeply personal guidance to help everyday people make real, lasting progress. Whether you’re just getting started, growing your wealth, or preparing to leave something meaningful behind, we walk beside you—with clarity, care, and confidence—every step of the way.
The future we’re building is one where everyday people have the tools, guidance, and confidence to own their financial story.
Serge Louis
We’ll continue evolving with your needs—leveraging tools that simplify complexity, while never losing the human touch that makes us who we are.
The future is yours. We’ll help you step into it.
Managing Member & Founder
Serge Louis is the Managing Member and Founder of Synouvo Financial Group, where he leads the company’s long-term growth strategy, financial oversight, and vision. With a foundation built on integrity, resilience, and empathy, Serge brings both personal experience and professional expertise to guide clients toward financial clarity and fulfillment.
He is a proud graduate of Florida International University, holds a Master’s in Finance from Southern New Hampshire University, and earned a Master’s in Taxation from Florida Atlantic University. His academic achievements reflect his commitment to excellence and lifelong learning.
As an immigrant raised in the United States, Serge understands the weight of financial uncertainty—and the hope that comes with possibility. His journey fuels his passion for helping others move from struggle to stability, from confusion to confidence. He believes everyone deserves access to financial empowerment, not just the wealthy.
At Synouvo, Serge’s role is more than leadership—it’s service. He is committed to helping clients build a strong financial foundation through thoughtful planning, proactive strategies, and personalized care. His work is guided by three core values: discipline, diligence, and compassion.
Professional Credentials:
- Series 7 – General Securities Representative
- Series 66 – Uniform Combined State Law Examination
- 2-15 License – Life, Health, and Variable Annuity
- 2-20 License – Property and Casualty Insurance
- Enrolled Agent (EA) – the highest credential awarded by the IRS
I’m building more than a business. I’m building a pathway for people like me to rise.
Serge Louis